Digital encompasses a vast universe in which consistency and quality are key to making the right impact.
A proper digital marketing strategy is a balance of both organic & paid efforts with each mix unique to brands or businesses.
A proper digital marketing strategy is a balance of both organic & paid efforts with each mix unique to brands or businesses.
I appreciate the challenge of being involved in multiple things simultaneously coupled with the freedom of experimentation to find the best way of approaching & executing something.
While working at Austin Eastciders, I led campaigns and projects from conception to execution for new product releases, event planning and promotion, evergreen marketing, and more.
While working at Austin Eastciders, I led campaigns and projects from conception to execution for new product releases, event planning and promotion, evergreen marketing, and more.
CAMPAIGN DEVELOPMENT
A campaign is a focused marketing investment for a period of time with a specific goal in mind. It should have intention from research to development of creative, to copy, and a deliberately targeted audience.
Coordination & Planning
In addition to planning for upcoming events, specials, and product releases, maintaining a list of assets that need to change over to fresh materials in order for a new campaign to be received is crucial.
In addition to planning for upcoming events, specials, and product releases, maintaining a list of assets that need to change over to fresh materials in order for a new campaign to be received is crucial.
At Eastciders, campaigns were run in two month increments with supporting elements like:
◦Themed 21+ age gating screen on the website
◦Home page "above the fold" imagery
◦Any potential new web pages
◦Organic social media bank of stills and videos
◦Paid social ads with copy
◦Digital display creative
◦On-site branding
◦Print and radio ads
◦Merch development
◦Themed 21+ age gating screen on the website
◦Home page "above the fold" imagery
◦Any potential new web pages
◦Organic social media bank of stills and videos
◦Paid social ads with copy
◦Digital display creative
◦On-site branding
◦Print and radio ads
◦Merch development
SOCIAL MEDIA MANAGEMENT
Social media is a two-way channel best used to interact with your consumers. Unlike most other forms of media, you can get instantaneous, direct feedback. Building a community is key to growing on social, and that requires making consistent, quality posts that are relevant to your audience.
Daily interaction is much more important than daily posting. It's called social media for a reason! Commenting, engaging, and making a presence beyond just your own posts hold weight, even if time consuming.
Deciding upfront what to accomplish with social reduces potential headache and confusion, allowing creative ideas to flow. Planning ahead also clarifies the division between organic and paid social media– there are absolutely best practices and preferred use cases for both strategies.
Organic Social Media:
Organic social requires an element of consistency in content style, cadence, voice, and average response time. When consumers and followers have an idea of what they can expect, and are continuously entertained and sometimes surprised, general reception tends to be good. Once a community is kindled, focus can shift to maintenance and nurturing relationships.
Daily interaction is much more important than daily posting. It's called social media for a reason! Commenting, engaging, and making a presence beyond just your own posts hold weight, even if time consuming.
Deciding upfront what to accomplish with social reduces potential headache and confusion, allowing creative ideas to flow. Planning ahead also clarifies the division between organic and paid social media– there are absolutely best practices and preferred use cases for both strategies.
Organic Social Media:
Organic social requires an element of consistency in content style, cadence, voice, and average response time. When consumers and followers have an idea of what they can expect, and are continuously entertained and sometimes surprised, general reception tends to be good. Once a community is kindled, focus can shift to maintenance and nurturing relationships.
Paid Social Media:
Paid social depends on current business goals, campaign focus, target market, and budget, among other considerations. This advertising nudges certain behaviors when executed with thought & intention, supported by adequate research.
Paid social depends on current business goals, campaign focus, target market, and budget, among other considerations. This advertising nudges certain behaviors when executed with thought & intention, supported by adequate research.
PAID ADS & PLACEMENTS
Find the right platforms and targeting strategies for your paid ads so you aren't burning money, whether Google Ads, social media, digital display, or beyond.
Keyword research and continuous intentional optimization are must-haves, regardless of campaign duration. Contrary to popular belief, even evergreen campaigns need pruning once in a while to stay at their best!
Need to get started with paid ads? A competitor analysis to see what others are doing is a great place for anyone to begin. From there, figuring out the right questions to ask that will allow you to gather information and make the most informed decisions.
A short four-day-long awareness campaign for East by Eastciders, a 30+ band single-day SXSW 2024 mini fest, acted as a last-minute boost before the event. Colorful creative and a local twist on the internationally-known SXSW name combined to pique curiosity and direct people to the RSVP page on Do512's website.
A general targeting strategy of adults in Austin, TX was utilized to get the most possible amount of eyes on Eastciders' newly-minted SXSW Official status.